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Piloting regional trends reports in international markets
Engage prospects in key business regions
The Toast international marketing team approached us with a goal of better understanding their prospects in growing regions across Europe. To reach this audience, we planned to create valuable industry trends reports featuring data from an internal survey. “This was the first market-specific report for us in Canada, the UK, and Ireland,” shared Andrea Attard, Director of International Demand Marketing at Toast. The team wanted to use these reports as a lead gen tool and prove the value of regional reports.
75
%
3
800
+
Our Approach
Analyze industry data and share valuable insights
By combining internal survey data from hundreds of restaurant operators in each region — Canada, the UK, and Ireland — with rich data visualizations, regional economic trends, operator perspectives, and predictions, we painted a picture of the restaurant scene and provided actionable steps for business owners to grow.
Our team conducted the initial content strategy, developed a content brief and outline, then wrote, designed, and optimized the report for conversion. And, we project managed the campaign production from start to finish. “Every part of the process was communicated and documented which made it easy for me to monitor progress and stay on top of milestones,” Andrea added.
Our Approach
Analyze industry data and share valuable insights
By combining internal survey data from hundreds of restaurant operators in each region — Canada, the UK, and Ireland — with rich data visualizations, regional economic trends, operator perspectives, and predictions, we painted a picture of the restaurant scene and provided actionable steps for business owners to grow.
Our team conducted the initial content strategy, developed a content brief and outline, then wrote, designed, and optimized the report for conversion. And, we project managed the campaign production from start to finish. “Every part of the process was communicated and documented which made it easy for me to monitor progress and stay on top of milestones,” Andrea added.
The Results
A better understanding of leads in international markets
The restaurant technology trends reports were well received in all three countries and had an incredible 75% view to download conversion rate. “This campaign allowed us to understand our international markets a little more because we could monitor prospects' engagement with this type of report,” said Andrea.
With these regional industry trends reports, Toast’s international marketing team now has a strong foundational content campaign to build off of and iterate from to hit business goals.
The Results
A better understanding of leads in international markets
The restaurant technology trends reports were well received in all three countries and had an incredible 75% view to download conversion rate. “This campaign allowed us to understand our international markets a little more because we could monitor prospects' engagement with this type of report,” said Andrea.
With these regional industry trends reports, Toast’s international marketing team now has a strong foundational content campaign to build off of and iterate from to hit business goals.
Working with Datalily was seamless. They took a large data-driven project from us that we knew was important for the international business but didn't have the resources to do, and executed it to a high standard and at pace. I wish every team was as easy to work with! I highly recommend Datalily for content projects.
